Systems Speedup

Ops to Protect & Accelerate your Business Growth

In June 2014, Code Spaces, a successful multi-million dollar company with customers like Oracle, Macy's, and FedEx, shut down permanently after a catastrophic data loss. The fix that could have prevented the failure would have taken less than an hour to implement.

The same month, one of my clients sped up their deployment process by 60X and gained many more hours per week to focus on growing their business.

If you care about the protection and growth of your business, the Systems Speedup program may be for you.

What is it?

Systems Speedup is a program to secure, simplify, and automate your systems so they are as reliable, scalable, and low-maintenance as possible.

We work together to:

High Impact and Affordable

We examine your systems and determine the points of highest value to address first. Then we actively develop your systems to implement those changes.

After a period of active development, we move into a lower cost support/maintenance level.

Hiring a full-time systems engineer is much higher risk and far more expensive, especially in the long-term.

With this approach, you can quickly level-up your systems with expert help and avoid the risk of using a less-experienced engineer that doesn't have a proven track record of delivering robust systems.

Web Ops are a solved problem!

The fundamentals of Web Ops are largely unchanged from 20 years ago. In fact things have only gotten much easier and simpler.

Oddly, you get the opposite impression if you listen to the marketing hype coming from the Ops community.

There are those who benefit from keeping your Ops dependent on their solutions — consultants, software vendors, infrastructure vendors, etc. Those guys may be acting in good faith, but they have a huge disincentive in you having simpler systems. In nearly every case it means less revenue for them.

One of the first things we'll do when we work together is go through my Systems for Startups training program. In this, we cover the First Principles of systems so it's clear exactly what's needed and what's not in your systems. We also cover many strategies for keeping your systems lean and fast as you scale.

Protection First

The first priority is protecting your business by removing risks (security breaches, service outages, data loss, etc).

The second priority is optimizing your systems for business growth and performance (simplifying, automating, preparing for scaling, etc).

There's no point in optimizing systems for high performance if the business is exposed to catastrophic risks, so we fix those issues first.

Once your systems are protected to an acceptable level, then we move on to improving your systems so you can reach your business goals faster.

Basic Process

There are 2 parts to the Systems Speedup program:

1. Audit: We meet online to review your systems. We start with the most critical parts of your systems and determine the highest priority tasks that need to happen to protect/optimize them for that period.

2. Implement: I work with your engineers to implement the changes. I provide any training needed as we do the implementation to ensure that your engineers fully understand the updated systems.

This process gives you more secure, scalable systems while also:

Judgement Free

You don't need to worry about feeling embarrassed about your current systems when we work together. Your systems have gotten your business to where it is now. That's awesome just in itself. We don't worry about the past - our only aim is to evolve your systems to be even better at achieving your business goals.

That's the quick overview of the Systems Speedup Program, read on for more details...

Priority: Removing Risks

Which risks to your business are you not aware of?

In the tech news, we regularly hear about huge data breaches and long costly outages. And we only hear about the most prominent incidents - there are thousands of similar failures that occur at smaller companies that you never hear about.

Except for some of the most extreme DDOS attacks, most of these incidents are preventable. Often it was simple negligence that left these companies vulnerable.

While it's not possible to eliminate 100% of risk, you can still protect your business against the most serious vulnerabilities and keep your company in a pretty safe place.

In the many systems audits I've done, I've rarely encountered a business without multiple serious vulnerabilities. Fortunately, the fixes are usually simple and relatively cheap - they just need to be implemented.

Systems for protecting your business

The approach is simple, but often neglected because it can be tedious to do. Fortunately, we focus on automating everything we can so it only needs to be done once.

It's far better to implement these protections now than to later have to write an embarrassing email to your customers about how your company neglected the basics and lost their data.

Secure everything that matters

No security is perfect. But there's a big difference between using a bank vault to protect your valuables and leaving them in a paper bag in the middle of the street.

Backup everything that matters

Backing up essential data and security credentials is relatively simple and cheap, yet is one of the most neglected activities. Naturally, backups must also be verified regularly to ensure they can be restored when needed.

Monitor everything that matters

The systems supporting your business are made up of many critical parts. Do you know immediately if one goes down? Even better, do you have automated processes that can take corrective action if a key system fails?

Priority: Accelerating Growth

Are you spending 5-50X more than you should?

Tech companies often pay drastically different amounts for the exact same results.

One of my medium-size clients was able to save over $225,000 per month after fixing some critical issues with their systems. Not only were they saving a ton of money, but their systems were also faster, more stable, and more secure.

Any unnecessary money and time you're spending on your systems is wasted. Think of what you could do with that same money and time if it were instead directed at growing your actual business.

Systems for rapidly growing your business

The most technically impressive systems in the world are worse than useless if they don't support your business goals.

For rapid business growth, we'll focus on making your systems:

Extremely low maintenance

Every hour you save on managing your systems can be put towards growing your business.


Simple systems are, by nature, systems that can be quickly understood, easily secured, and scaled up fast.

Complexity is often a money pit that leads to a hell of slowness, bugs, and vulnerabilities.

Eventually more complexity is required as your customer base grows, but we'll manage it carefully and avoid it for as long as we can.


It would be a huge mistake for a restaurant to focus their time and money innovating on their plumbing. Instead, the best restaurants install simple standard plumbing that is stable and requires little intervention. That way they can spend their time and money on what really matters - the actual restaurant experience (food, service, decor, etc)!

It's the same for web companies and their systems.

Use mature, well-documented, well-supported tools. That leads you to systems that just work and allow you to focus on your actual business goals.

Your competitive advantage

The companies that have cheap, simple, robust systems have a huge advantage over their competitors. While others are spending 5-50X more than you and moving 5-50X slower, you'll be running circles around them.

Successful teams agree

You don't have to take my word for it, read what others have to say:

"A large part of how we’ve been able to scale Instagram with very few engineers is by choosing simple, easy-to-understand solutions that we trust."
"1) Keep it very simple 2) Don’t re-invent the wheel 3) Go with proven and solid technologies when you can."

Instagram, scaled to $1 Billion with a tiny team of engineers

"Prefer tools that are: mature; really good and simple; well known and liked; well supported; consistently good performers; failure free as possible; free."

Pinterest, scaled to $2.5 Billion with a tiny team of engineers

"Keep it simple! Simplicity allows you to rearchitect more quickly so you can respond to problems."
"#1 rule: Keep it simple and cheap."

YouTube, scaled to $1 Billion with a small team of engineers

A prioritized incremental approach

In Systems Speedup, we meet online to determine the greatest risks to your systems and the greatest opportunities for improvement. Then we make an implementation plan for the highest priority items.

This ongoing cycle of improvement ensures that your systems never fall into neglect and peril.

Key Benefits

Those last 2 points are particularly important. There's a ton of terrible systems advice out there. Often it is well meaning and supported by elaborate justifications, but ultimately it's for the benefit of someone else and NOT your business.

I've seen too many companies struggle or die due to engineers neglecting the basics for their systems in order to chase shiny new tools that end up draining precious time and money. We avoid all that sillyness.

Systems Speedup is a fixed cost program focused on one thing only: helping your business succeed.

Expert Advice

I've been lucky enough to learn from a lot of data points.

I've been doing systems speed-up projects for over a decade. I've worked formally for over 120 clients and have completed over 200 contracted projects along with several hundred informal systems reviews along the way. Many of the paid gigs were short-term automation planning projects when I offered an automation "Jump Start" package. A couple dozen engagements were longer-term training and support contracts.

A few of my past customers: American Cancer Society, Ansible, Bravo, Brooks Brothers, CBS, CNET, Egghead, Elle, Google, Intuit, LexisNexis, Maxim, Mensa, New York Times, PacSun, Scribd, Showtime, Sony, Time, Town & Country, University of Maryland, U.S. Department of Defense, USA Today, Victoria's Secret, VMWare, Whole Foods Market, and Yahoo!

Ultimately my engagements have been focused on setting up systems for maximum speed and reliability. I've been able to see over and over what works and what doesn't.

What I teach is very light on theory. Instead, it draws on what I've learned from these hundreds of production systems.

Data Points

Here's a rough approximation of system's overspending (in time and money) by companies I've seen:

Graph of data points of systems costs vs revenue

As you can see, most of these data points contain those red and orange dots which represent companies that are greatly overspending on their systems (by 5-50X). That overspending is mostly in engineering time, so when they could be completing a system project in 1 man-month, they are completing the project in 5 to 50 man-months.

Those inefficiencies are very common —so much so, that many engineers believe they're the norm. They may have only seen a misleading sample of slower systems and so aren't aware of how much better systems can be.

Graph of misleading data points of systems costs vs revenue

Fortunately, there are great counter-examples: the green dots which represent companies that are closer to the "ideal" minimal cost and maximum speed. An example of one of these is a client I had that was making over $100M in annual revenue (similar to Github's 2016 revenue). Their systems were so simple and robust that it took less than 10 man-hours per week to manage their systems. They had no dedicated Ops staff, the systems were just run part-time by an engineer who spent most of his time doing development (though he was a fully-qualified sysadmin).

I've had probably a dozen clients with systems that efficient. Clients whose systems are so well-built, they take very little maintenance — so little in fact, that many other engineers find it hard to believe it's even possible.

Of course, different systems have different needs and different legacy histories, so not all companies can have systems as lean as in the previous example. But, chances are, there are amazing opportunities to improve your systems and you can be the one to make it happen.


For an active development engagement, we work together on your systems in half-day blocks (morning or afternoon) Monday-Thursday for U.S. timezones.

Excellent Return-on-Investment

Less than the cost of a full-time engineer — and an especially good deal since we downgrade the engagement to a cheaper maintenance/support level once we finish active development.

The exact ROI depends on your company's situation, but nearly all my clients are able to get at least a 5X return on investment within a year.

Money-Back Guarantee

If you don't feel you're getting the level of value you expect within the first 2 weeks of the engagement, I'll give you a 100% refund no questions asked.

Cancel Anytime

There's no long-term contract and no commitment. Use Systems Speedup for as long as you need it and cancel when you're done.

No Lock-in

We work towards you being independent of me. Some consultants will set you up with complex high-maintenance solutions that will require you to "need them" forever. We always work towards the simplest, lowest-maintenance solutions. We'll focus on documentation and training along the way so that you need me less over time, not more.

Systems Speedup is for you if:

This is *not* for those who:

Don't risk the success of your company

If you care deeply about the success of your business, don't risk poor systems holding it back. Try Systems Speedup and even if you only do it for a short time, it will get your systems growing in the right direction.


This program is limited to a maximum of 1 customer at a time. To check availability, please email me at [email protected].